The Age of the Global Interactive Agency Essay -- Business, Technology

It was only a matter of time before the fledgling web design firms and online advertising agencies that were spawned in the late 1990s grew and coalesced into mature national companies. Now, these companies have grown too large for a single country and the age of the global interactive agency is upon us. Led by companies such as 7 Strategy, a combination of design, e-commerce, database management and a host of other marketing and technical skills are combined under one roof to provide companies from around the world with multi-national exposure on the Internet. In a unique twist, 7 Strategy has several main offices. One is dedicated to Europe, one to the Far East and one each for the Eastern and Western halves of the United States. While each office is responsible for a certain section of the world, all of their clients have access to the full breadth and range of 7 Strategy’s marketing experience and technical expertise. When asked about their success, Director of Client Services, Chase Welles, states, matter-of-factly, â€Å"It’s our ability to integrate a uniform, company-wide, back-end database and e-commerce platform with various front end designs customized to regional marketplaces that differentiates us from less well-diversified interactive organizations.† He then pauses to take a breath. This statement is rather sweeping and encompasses quite a broad swathe of technological know how and marketing expertise. Indeed, these abilities that do not seem to be in short supply at 7 Strategy. Founded in 2001, this company has never been a boutique design firm. Instead, they have focused on offering their business clients a full range of interactive marketing products that can achieve real and measurable business growth. Chief ... ...e implementation of 7 Strategy as the company has experienced significant annual growth since its inception. 7 strategy has engineered some remarkable success stories throughout its history. They have created search engine optimizations that have produced results on the first page of the Google search engine. They have also crafted award winning website designs for clients in North America, Europe and Asia. Despite these successes, the management and team at 7 Strategy would argue that, most importantly, they have delivered significant and measurable increases in the business metrics that are most important to their clients. In short, years of focused research and practical strategy testing are combined by 7 Strategy with extremely talented and innovative designers and engineers to produce highly functional and exceptionally attractive interactive experiences.